It’s not every day that a new face appears on television who can touch the hearts of millions of viewers with just his voice. But in Eat Bulaga’s The Clones segment, one man quietly shines, not because of gimmicks, not because of controversy, but because of pure talent—Rowel Cariño, the so-called “Ka-Voice ni Matt Monro.”
If Matt Monro is known as “The Man with the Golden Voice,” Rowel served as a bridge of memories for Filipinos who grew up on the music of the 60s and 70s. But more than the similarity in voice, the real reason why he was loved was his humility, dedication, and sincere heart for the art of music.
Starting on Small Stages
Even before she was heard on national TV, Rowel was a product of many amateur singing contests, mall karaoke competitions, and community events. She didn’t rise to the top overnight—years of perseverance, hard work, and repeated singing were her investment. She didn’t rush to success. She honed her craft on small stages where there were only a few spectators but each song was filled with emotion.
And with each time he sang in such places, the voice that is now recognized throughout the country gradually took shape.
Explosion of Awesomeness on Eat Bulaga
When the segment The Clones began on Eat Bulaga, it opened the door for Filipinos with voices that resembled iconic singers. From Rowel’s very first performance, he was immediately embraced by the public. The audience and the program’s hosts themselves were thrilled with his first rendition of a Matt Monro classic.
What he did was not just an imitation—it was as if Matt Monro had come back to life as a humble Filipino. Many elders said they felt as if they were brought back to their youth, while the youth were awakened to the beauty of the music of the past.
Music with Soul
There are singers who are good. And there are only a few who have a voice that can go straight to the heart. Rowel is among those few.
In every note, in every line of the song, you can feel the emotion. This is not just technical mastery—this is music with soul. He doesn’t sing just for applause or to be famous. He sings to convey feelings, to bring memories to life, and to inspire all who listen.
His simple demeanor on stage—no grand gestures, no exaggerated emotions—adds to his charisma. Because behind his voice is a person who is genuine, quiet, and full of respect for his art and his audience.
Humility That Is Amazing
It’s also noteworthy that whenever Rowel is praised, his response is always a simple “thank you.” No arrogance. No claim to the throne. For him, his success is not just his—it’s a gift to the people who continue to believe in him and to the idols who have served as his inspiration.
This attitude has further strengthened the public’s love for him. At a time when many artists are shrouded in issues and arrogance, Rowel is a reminder that there are still artists who are true to their hearts and purposes.
Inspiration for Youth
For young people who dream of becoming famous in the music industry, Rowel is proof that you don’t have to be famous right away to achieve your dreams. His story is one of patience, perseverance, and honest study of talent. He didn’t take shortcuts. And now, as a result of all his hardships, he is gradually being recognized.
Moreover, he serves as a bridge between two generations. He raises the level of appreciation among the youth for classic songs—songs that were once ignored, but are now resonating in homes thanks to his voice.
Connection with Elders
For the older generation, Rowel is a gift. With each of his songs, it’s like they’re being taken back to a time when everything was simpler, and the music is about love, dreams, and memories.
From parents introducing him to their children, to grandparents who are moved to tears as they listen to him—Rowel’s impact goes beyond entertainment. It’s a personal, emotional, and extraordinary connection.
Success That Can’t Be Bought
In this day and age when success is often measured by the number of views, likes, and followers, Rowel Cariño reminds us that true success is measured by the feelings you make other people feel.
Every applause for him is genuine. Every praise comes from the heart. And every success he has is the result of his authenticity, humanity, and artistry.
The Future of a True Artist
While we don’t know where fate will take Rowel, one thing is clear: his voice has a place in the hearts of Filipinos. And as he continues to sing with emotion and humility, the people will continue to love and support him.
In the end, Rowel Cariño is not just Matt Monro’s voice—he is the voice of memory, the voice of inspiration, and the voice of the heart of the Filipino people.
