HEART EVANGELISTA HUMILIATES PIA WURTZBACH? PUTS BVLGARI NECKLACE PIA ENDORSES ON HER DOG—SAVAGE POWER PLAY OR FASHION WAR UNLEASHED?

MANILA, Philippines — Is this the most iconic flex or the shadiest move in Philippine fashion history? Social media is in total meltdown after a now-viral photo of Heart Evangelista’s beloved dog wearing a luxurious Bvlgari necklace surfaced online—the very same piece endorsed by beauty queen Pia Wurtzbach!

The shocking post, casually dropped on Heart’s Instagram Stories, shows her stylish fur baby wearing the jaw-dropping jewelry, estimated to cost millions of pesos, with the caption:

“My baby deserves nothing but the finest.”

That single sentence sent fans, critics, and fashion insiders into a frenzy—many interpreting it as a calculated power move aimed at Pia Wurtzbach, who recently became a global ambassador for Bvlgari.

Coincidence or Intentional Shade?

Netizens are divided: was this an innocent act of extravagant pet love, or was Heart deliberately throwing shade at Pia?

The controversy stems from months of alleged tension between the two fashion icons. Insiders have long whispered of behind-the-scenes competition, branding overlaps, and silent rivalry between Heart, dubbed the “Queen of Fashion Week,” and Pia, the Miss Universe turned luxury muse.

A top fashion blogger wrote:

“Heart didn’t just send a message—she sent a missile. Putting a luxury necklace on a dog, especially one tied to a rival, is the ultimate mic drop in high fashion.”

Social Media Reactions: Wild, Divided, Explosive

The fashion world exploded with reactions under hashtags like #BvlgariBeef, #HeartVsPia, and #PawshFlex.

“Heart Evangelista just made the richest, most savage clapback in history.”
“Pia wore it. Heart’s dog wore it better.”
“This is petty, disrespectful, and absolutely iconic.”
“Can’t believe she used a million-peso necklace as a dog collar! That’s rich people warfare!”

Even international fashion pages picked up the drama, with memes and headlines dubbing Heart’s pup the new “it girl” of couture.

The Heart-Pia Fashion Feud: A Timeline of Subtle Jabs

This isn’t the first time Heart and Pia have made headlines together. Rumors of rivalry began when Pia’s glam team was accused of copying Heart’s signature looks during global fashion events.

Heart previously posted cryptic messages about being imitated but never duplicated, while Pia stayed silent, allowing her fans to clap back for her.

Now, with Heart seemingly elevating her dog above Pia’s brand status, many believe this is the boldest move yet in what’s becoming an escalating fashion cold war.

Silence from Pia’s Camp

As of press time, Pia Wurtzbach has not issued a public response. However, eagle-eyed followers noticed that Pia unfollowed Heart just hours after the dog photo went viral.

Meanwhile, Bvlgari’s official page has stayed neutral, continuing to promote both stars in their respective campaigns—though some fans now question whether the brand will respond to the controversy or ride the wave of viral attention.

Experts Weigh In: Is This a PR Genius or a PR Nightmare?

PR analysts and branding experts are torn. Some see Heart’s move as a brilliant display of her untouchable status in fashion, while others fear it may backfire.

“In luxury branding, symbolism is everything,” said brand strategist Carla Dizon.
“Putting a global ambassador’s endorsed piece on a pet can be seen as diminishing the product’s perceived exclusivity—or reinforcing your dominance.”

What’s Next?

As the digital world dissects every angle of this high-fashion drama, fans await any form of response from Pia. Will she retaliate? Will she stay silent and graceful? Or is the next move already being planned in the glamorous battlefield of couture?

One thing is certain—this is no ordinary celebrity catfight. This is war in designer heels, diamonds, and purebred dogs.

Final Thoughts

In a world where fashion is power, luxury is language, and shade is strategic, Heart Evangelista may have just redefined the art of the silent takedown—without saying a single word.

The message? When you’re Heart Evangelista, even your dog can make headlines.