HEART EVANGELISTA EXPOSES PIA WURTZBACH’S GLAM TEAM—ACCUSES THEM OF STEALING HER STYLE, SECRETS, AND SIGNATURE FASHION LOOKS!

Heart Evangelista: I never had a problem with Pia Wurtzbach

MANILA, Philippines — The fashion world is in total shock after Heart Evangelista, the Philippines’ undisputed fashion queen, dropped a bombshell accusation that Pia Wurtzbach’s glam team has allegedly been “stealing” from her—her signature looks, her creative concepts, and even her personal styling secrets!

What was once a subtle tension between two fashion powerhouses has now erupted into full-blown war, with Heart taking to social media to name and shame individuals she claims have been copying her aesthetic and passing it off as original work.

“You Can Steal My Style, But Never My Soul”

In a cryptic but fiery Instagram story posted over the weekend, Heart wrote:

“It’s one thing to be inspired. But it’s another thing to deliberately copy, steal, and take credit for my ideas. Shame on you.”

She didn’t name names at first, but netizens were quick to connect the dots when eagle-eyed followers noticed she had just unfollowed two celebrity stylists—both known members of Pia Wurtzbach’s glam team.

Hours later, she made it even clearer by posting a photo of one of Pia’s recent red carpet looks, next to one of her own from a year ago, captioned simply:

“Déjà vu? Or just blatant theft?”

The post set social media on fire.

Fashion Showdown: Netizens Compare Receipts

Fashion bloggers and fans immediately began compiling side-by-side photos of Heart and Pia at different events. The comparisons were shocking—similar dresses, matching poses, and even near-identical makeup and hairstyles.

One viral post showed Heart wearing a couture gown in Paris Fashion Week 2023, and Pia donning a strikingly similar piece in Milan Fashion Week 2024. Another pointed out matching accessories and photo shoot themes.

Soon, the hashtags #HeartOriginal, #GlamTeamExposed, and #CopyPasteQueen were trending across X (formerly Twitter) and Instagram.

Heart Evangelista Sends Pia Wurtzbach a Message: 'I Wish You Nothing But  the Best'

Pia’s Camp Reacts—But Stays Classy

Pia Wurtzbach has remained silent, but her glam team didn’t waste time. A close friend of Pia’s stylist reportedly said:

“No one is copying anyone. Fashion evolves. Trends overlap. Heart doesn’t own the color red or side-swept waves.”

Despite the firm denial, the team’s official social pages have now gone on private mode, and several members have turned off their comment sections—only fueling suspicions that something more serious is brewing behind the scenes.

Celebrities Take Sides

With the drama intensifying, several celebrities have started taking sides—some publicly, others more subtly.

Actress and style icon Bea Alonzo liked Heart’s original exposé post, while Nadine Lustre commented with a fire emoji under one of Pia’s newer fashion shots, seen by many as a gesture of support.

Meanwhile, fashion guru Rajo Laurel tried to calm the storm, tweeting:

“Both Heart and Pia are stunning. Let’s not pit women against each other. There’s room for everyone on the runway.”

Still, fans remain divided. Some fiercely defend Heart, claiming her influence has long set the standard in Philippine celebrity fashion. Others say Heart is being overly sensitive and that imitation is the sincerest form of flattery.

Unfollow drama: Heart Evangelista and Pia Wurtzbach cut ties on Instagram

Is This the End of the “Fashion Friendship”?

Heart and Pia have always had a polite, professional relationship—but sources now reveal that behind the scenes, there’s long been “creative tension” between the two queens.

One fashion insider shared:

“Heart has built a fashion empire based on originality. When she feels someone’s riding her wave without giving credit, it hits hard.”

As of now, there is no sign of reconciliation. In fact, Heart doubled down on her accusations in a follow-up post:

“Be original. Be authentic. Fashion is art—not a copy-paste contest.”

What’s Next?

With fashion week season approaching, many are wondering: Will Heart and Pia face off again on the international runway? Will Pia finally speak out? Will her glam team issue an official statement—or will this be settled behind closed doors?

For now, one thing is certain: this is no longer just a style war—it’s personal.

In the glamorous battlefield of couture and catwalks, where every detail is scrutinized, and every look tells a story—this latest scandal proves that even the most elegant world can get downright savage.