Whether in New York, Milan, or Paris, both stars have consistently captured the attention of top brands, designers, and media outlets, solidifying their status in the industry while representing the Philippines on the international stage.

Read: Pia Wurtzbach, Heart Evangelista top influencers at Haute Couture fashion week

Their remarkable reach is measured by Launchmetrics, a platform specializing in influence analytics within the fashion, beauty, and lifestyle sectors.

Utilizing its proprietary Media Impact Value® (MIV®) algorithm, Launchmetrics assesses both quantitative and qualitative data to evaluate the impact of influencer marketing on brand perception.

The algorithm calculates media exposure across platforms and assigns a monetary value to the resulting impact, revealing just how much Pia and Heart’s involvement elevates brand visibility during fashion weeks.

PIA’S REIGN AT NEW YORK FASHION WEEK

According to Launchmetrics, Pia Wurtzbach took the number one spot on the list of top celebrity influencers at New York Fashion Week

Her presence generated an impressive MIV® of USD 6.8 million, approximately PHP 391,135,939.48.

Pia’s star power shone through as she graced the front rows of elite shows by iconic designers such as Prabal Gurung, Tommy Hilfiger, Carolina Herrera, and COS.

MILAN FASHION WEEK

Following her success at New York Fashion Week, Pia headed to Milan for the fashion week held from September 17 to 23, 2024, where she once again proved her influence.

Topping the list of individual celebrities, Pia ranked second overall, behind only K-pop sensation ENHYPEN.

During Milan Fashion Week, Pia attended shows by fashion houses Fendi, Boss, Brunello Cucinelli, Max Mara, Prada, Dolce&Gabbana, alice + olivia, Tod’s, Moschino, Missoni, Loro Piana, and Bally.

But Pia was not just an invaluable guest; she also made history as the first-ever Filipina to take on the catwalk for L’Oréal’s prestigious Le Défilé fashion show.

Meanwhile, Heart, ever the fashion darling, also made a significant impact during Milan Fashion Week as she ranked third on Launchmetrics’ list of top influencers.

Heart accumulated an impressive USD 6.3 million in MIV®, equivalent to around PHP 362,375,943.93.

Her Milan itinerary was packed with major appearances, including Alberta Ferretti, Marni, Fendi, Prada, Dolce&Gabbana, Tod’s, Jil Sander, Roberto Cavalli, Onitsuka Tiger, Max Mara, Moschino, Sportmax, Missoni, and Diesel.

HEART DOMINATES AT PARIS FASHION WEEK

Capping off the whirlwind of fashion weeks was Paris Fashion Week, held from September 23 to October 1, 2024.

The city of love served as the avenue for Heart to flex her undeniable impact, dominating the pinnacle of the list with an astounding Media Impact Value® (MIV®) of USD 10.6 million, approximately PHP 609,711,905.66.

She was seen attending some of the most prestigious shows, including the avant-garde genius of Balmain, the timeless elegance of Dior, and the iconic luxury of Yves Saint Laurent.

Heart also graced the front rows of Hermès, Schiaparelli, Mugler, Louis Vuitton, Marianna Senchina, Acne Studios, Chloé, Giambattista Valli Paris, Victoria Beckham, Akris, Elie Saab, Moynat, and Sacai.

While Heart reigned supreme in the last leg of Fashion Week season, Pia continued to solidify her own influence, taking the third spot on the list of top influencers, right behind Thai actor Nattawin Wattanagitiphat.

Pia’s presence in Paris generated a staggering MIV® of USD 7 million, or roughly PHP 402,639,937.70.

As an ambassador and “Friend of the House” to Bvlgari, Pia made sure not to miss its Parisian show.

She commanded attention with her magnetic presence at the shows for Dior, Hermès, and Miu Miu, and got her legs strutting down the runway once again for Michael Cinco Couture.

Adding to her list of stops were the Lacoste and Uniqlo fashion shows.