GOODBYE, IT’S SHOWTIME? Netizens Panic as Eat Bulaga Overtakes Trending Spot on May 28 Kapamilya Online Live YouTube!

Manila, Philippines — A digital earthquake rocked the Philippine entertainment world on May 28, 2025, when long-time noontime titan It’s Showtime was unexpectedly dethroned in online trending charts by rival show Eat Bulaga!—and fans are now asking: Is this the beginning of the end?

What started as a regular broadcast day for ABS-CBN’s It’s Showtime quickly turned into a trending disaster when, during its Kapamilya Online Live stream on YouTube, netizens noticed that the show’s engagement plummeted—while GMA’s Eat Bulaga! skyrocketed in views, comments, and shares. Within hours, Eat Bulaga! trended at the #1 spot in the Philippines, leaving It’s Showtime trailing behind.

THE TRENDING SHOCKER

By 1:15 PM, Eat Bulaga! had claimed the Top Trending spot on YouTube PH, outperforming It’s Showtime in both real-time viewers and audience engagement—a rare and unsettling turn of events for the Kapamilya noontime favorite.

“WHAT IS HAPPENING?? Eat Bulaga is trending higher than Showtime??!” one user tweeted in disbelief. Another fan wrote: “I’ve never seen this before. I feel like I’m watching the collapse of a titan.”

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The keyword “GOODBYE SHOWTIME” trended at #3, sparking wild speculation that the show might be facing internal issues, possible cancellation, or even an on-air revamp in response to declining numbers.

NETIZENS ON FIRE: “IS THIS THE END?”

Fans of It’s Showtime were quick to voice their concern online, with many blaming recent controversies, alleged on-air tension, and format fatigue for the sudden drop in popularity.

“This isn’t the Showtime I used to love,” one longtime viewer posted on Facebook. “Too much drama, too many hosts. Where’s the fun?”

Others blamed the recent departure of popular comedic duo MC and Lassy, as well as the viral backlash over Vice Ganda’s alleged “humiliating moment” with co-hosts on live TV. The timing couldn’t have been worse.

Meanwhile, Eat Bulaga! has been experiencing a resurgence after its major rebranding in early 2025. With new hosts, nostalgic segments, and aggressive digital marketing, the show has regained the attention of old fans while drawing in younger viewers.

KAPAMILYA SILENCE: WHERE’S THE STATEMENT?

As of press time, ABS-CBN has not released an official statement regarding the trending upset, but insiders claim emergency meetings have been held behind the scenes.

“There’s a real sense of urgency now,” a source close to the production revealed. “Ratings and online engagement are everything. When you’re being beaten where you used to dominate—YouTube—that’s a red flag.”

The source also added that show executives are now reviewing the format and may be planning a major revamp by July 2025.

INSIDE THE NUMBERS

According to YouTube analytics taken at 2:00 PM on May 28:

Eat Bulaga! Live Stream: 137,000 concurrent viewers, over 450K likes, and 180K comments
It’s Showtime Kapamilya Online Live: 89,000 concurrent viewers, 310K likes, and 94K comments

Those numbers sent shockwaves through the It’s Showtime fandom, with many calling for the return of original segments like “Sine Mo ‘To” and “Tawag ng Tanghalan” finals to revive audience excitement.

INDUSTRY EXPERTS WEIGH IN

Media analyst JC Marquez offered his insight: “We’re witnessing a significant shift. Showtime ruled the digital space for years. But Eat Bulaga’s rebranding is paying off. If ABS-CBN doesn’t innovate fast, they risk losing the lunchtime crown.”

He added, “Filipino audiences are loyal, but not forever. They want entertainment that evolves. Right now, Eat Bulaga is winning that race.”

VICE GANDA BREAKS SILENCE—SORT OF

While no direct statement was made, It’s Showtime host Vice Ganda posted a cryptic message on X:

“Pag alam mong nawawala ang sigla, baka kailangan mong hanapin ulit ang puso ng ginagawa mo.”

Fans were quick to decode the post as an emotional reaction to the show’s drop in rankings. Some praised the honesty, while others asked Vice to step up and reinvigorate the show’s energy.

THE FUTURE OF NOONTIME TV: WAR IS ON!

This latest development marks a new chapter in the decades-old noontime war between Eat Bulaga! and It’s Showtime, but with an unexpected twist: the battlefield is now digital. Online engagement, trending charts, and viral content are now just as critical as TV ratings.

Can It’s Showtime bounce back from this shocker? Or has the show finally reached the twilight of its reign?

FINAL THOUGHTS: GOODBYE OR COMEBACK?

With fans divided, competitors rising, and silence from ABS-CBN leadership, the question remains: Is this just a rough patch—or a sign of the end?

For now, It’s Showtime still has millions of loyal fans, but the numbers don’t lie: the throne is shaking, and Eat Bulaga! just might be staging the most unexpected comeback of the decade.

Stay tuned. Because in the world of noontime TV, the only thing certain is that nothing stays the same forever.