Who Is Ivana Alawi & How Rich Is She? (House, Cars, Net Worth)
Ivana Alawi, a Filipino-Moroccan actress, model, and YouTuber, has captured the attention of millions with her stunning looks, engaging personality, and creative content. From a reality show contestant to becoming a multi-millionaire entrepreneur, Ivana’s rise to fame has been both rapid and inspiring. Known for her relatable and entertaining content on YouTube, she has become one of the most prominent digital stars in the Philippines. But beyond her online fame, Ivana has managed to build a thriving career in acting and business, establishing herself as a household name. In this article, we will explore who Ivana Alawi is, how she built her fortune, and take a closer look at her lifestyle, including her house, cars, and net worth.
Early Life and Career Beginnings
Born on December 25, 1996, in Manila, Philippines, Ivana Alawi was raised in Bahrain by her Filipino mother and Moroccan father. After her parents’ separation, she returned to the Philippines at the age of seven. Ivana’s journey into the public eye began in 2011 when she joined the reality show StarStruck, where she made it to the top 22 contestants. This was her first major exposure to the entertainment industry, but it wasn’t until she signed with ABS-CBN’s talent agency, Star Magic, that her career truly took off.
Ivana appeared in several television dramas and films in the years that followed, establishing herself as a promising young actress. However, her breakthrough came when she ventured into the world of social media. In 2019, Ivana launched her YouTube channel, which quickly gained popularity due to her fun and relatable vlogs, pranks, and lifestyle content. As of 2025, her channel has over 16.6 million subscribers and more than 1.3 billion views, making her one of the most subscribed Filipino celebrities on YouTube. Her engaging content and authenticity have earned her a loyal following, allowing her to transcend her initial acting career and become a digital sensation.
Net Worth and Business Ventures
As of 2025, Ivana Alawi’s net worth is estimated to be between $8 million and $15 million, a remarkable sum that has been amassed through her various endeavors. Ivana’s primary sources of income include her YouTube channel, brand endorsements, and her business ventures, particularly her skincare brand, Ivana Skin.
On YouTube, Ivana earns a substantial income through ad revenue, sponsorships, and product placements. She has been recognized as the “Top YouTube Content Creator” in the Philippines for two consecutive years and is one of the most financially successful influencers in the country. Her annual earnings from YouTube alone are estimated to be over $100,000, with her monthly income reaching approximately $31,900. This, combined with her successful collaborations with major brands and her own product line, has contributed significantly to her wealth.
Ivana’s business ventures have also played a major role in her financial success. In 2021, she launched Ivana Skin, a skincare brand aimed at providing quality, affordable products for her fans and followers. The brand has gained significant traction, thanks to Ivana’s immense social media influence and her ability to connect with her audience. Ivana’s success as an entrepreneur has solidified her status not just as a digital personality but as a savvy businesswoman as well.
Lifestyle: Mansion and Cars
Ivana Alawi’s wealth is reflected in her luxurious lifestyle. In 2021, she purchased a multimillion-peso mansion in Ayala Alabang, a posh residential area in the Philippines. The mansion, reportedly worth ₱400 million, features state-of-the-art amenities, stylish interiors, and sprawling outdoor spaces. The home is a symbol of Ivana’s success, and she frequently showcases it on her social media platforms, where her fans can get a glimpse into her lavish life.
In addition to her mansion, Ivana also owns a collection of high-end cars. She has shared photos and videos of her luxury vehicles, including a white sports car and other premium cars. Ivana’s car collection is a reflection of her success in the entertainment and business industries, and it adds to her image as a successful and stylish personality. Whether she’s traveling to a movie set or a business meeting, her cars are a testament to her accomplishments.
Her social media posts often feature her enjoying time with family and friends in her luxurious home, or traveling to exotic destinations, further highlighting her luxurious lifestyle. Ivana’s online presence has allowed her to showcase not just her career but also the rewards of her hard work, making her an aspirational figure for many of her followers.
Acting Career and Achievements
While Ivana Alawi is best known for her digital presence, she has also made a name for herself in the entertainment industry. In 2022, she starred in the Metro Manila Film Festival film Partners in Crime, alongside Vice Ganda. The film was a commercial success, grossing over ₱168 million on its opening day. Ivana’s performance in the movie earned her the Best Actress award at the 48th Gabi ng Parangal: Metro Manila Film Festival.
Ivana has also appeared in the hit television series A Family Affair, which aired on ABS-CBN in 2022. Her acting in the show earned her accolades, including the Best Actress award at the 2022 Gawad Pilipino Icon Awards. These accomplishments have further cemented Ivana’s status as a prominent figure in both the digital and traditional entertainment industries.
With her growing acting career, Ivana is expected to continue landing significant roles in major films and television projects, further expanding her influence and success.
Personal Life
Ivana Alawi is the third of four children, and her close-knit relationship with her family is evident through her social media posts. She often shares moments with her mother and siblings, showcasing her loving and supportive family dynamic. Ivana is known for her philanthropic efforts as well, often helping her family and supporting various charitable causes.
In 2025, Ivana married Filipino-American basketball player Bobby Ray Parks Jr. in a glamorous wedding in Tagaytay, marking the next chapter in her personal life. The wedding, which was attended by numerous celebrities, was a highly publicized event that showcased Ivana’s success both personally and professionally.
Conclusion: A Digital Star and Business Mogul
Ivana Alawi’s rise from a reality show contestant to a top YouTuber and business mogul is a remarkable story of talent, determination, and entrepreneurship. Through her relatable content, acting talent, and business ventures, she has become one of the most successful and influential personalities in the Philippines.
Her wealth and luxurious lifestyle reflect her hard work, and her success continues to inspire aspiring content creators and entrepreneurs. As Ivana expands her career into acting, business, and beyond, she remains a role model for anyone looking to build a successful career in the digital age. With her ever-growing fanbase and entrepreneurial spirit, Ivana Alawi’s story is one of true success, proving that with passion and perseverance, anything is possible.
