MANILA, Philippines — Former ABS-CBN president and CEO Charo Santos-Concio offered some pieces of advice to the Nation’s Girl Group BINI during a podcast interview, addressing concerns about the members’ schedule and possible burnout.

In the latest episode of The Pod Network’s “Meet the Press, 4 The Best in Entertainment” on Spotify, titled “DEAR CHARO, Ano’ng Bago?,” Charo praised BINI’s rise in the industry.

“Nakakatuwa sila and they’re really a phenomenon. I admire their tenacity to have stayed for two years despite the pandemic, training hard,” Charo said as she recalled attending one of their concerts.

“They deserve their place now kasi hindi sila gumive-up. Madaling gumive-up ha? Pero sila despite not seeing the light of the tunnel at the time during the pandemic, they never gave up.”

When asked about reports and concerns regarding BINI’s possible exhaustion from their packed schedules, the veteran actress and former “Maalaala Mo Kaya” host mentioned the importance of balance, communication and self-care.

“I trust that the management team of BINI is looking after the well-being of their talents. You know at the end of the day, it’s really striking a balance. It’s finding that balance. It’s not one or the other because life goes on,” explained Charo.

“Hindi pwedeng iwanan ang trabaho, so you have to be good at juggling things and know what’s most urgent,” she added.

“When you have a job, hindi mo pwedeng sabihin na iwanan ko ‘yung trabaho ko. You have to be good at juggling things. You just have to know what is most urgent to you. It’s the urgency, ‘yun ‘yung hanapin mo.”

She also stressed that practicing open communication can help, saying, “Communication is key. If you’re distant, that’s a formula for failure. But for as long as there’s open communication and you make people feel you’re there no matter what, it will calm them down.”

After the record-breaking ‘Grand BINIverse’ concert at the Philippine Arena, BINI is embarking on a world tour.

Photo from group’s Facebook page

“Communication is key. Because when you’re absent and you’re distant, patay. That’s a formula for failure. You may be absent for a while because of the demands of your job but for as long as there’s open communication, and you make your children feel that you’re always there no matter what — it will calm them down,” the media executive added.

Further reacting to “burnout” concerns, Charo offered a motivating perspective: “Totoo naman. That’s the price of success. But you’re on your way to perhaps creating that global audience. So kung ako, I’ll look for the tools to make sure that I will not burn out.

“I have to help myself, ‘di ba? (Kasi) nandito na o trinabaho ko na ‘to, ilang taon na ako nagpagod, ngayon ka pa ba gi-give-up? Parang hindi,” she remarked.

Charo reiterated that while exhaustion and anxiety are bound to happen in their career, an “empowered woman” must prioritize her well-being and manage what is within her control.

“But I recognize, nakakapagod, lahat ng ‘yan dadaanan mo pati ‘yung anxiety mo, ‘yung anguish mo. You have to be an empowered woman and an empowered woman thinks of what’s best for herself because you’re not in control of everything. You’re in control of yourself.”

She encouraged the members and other young artists to prioritize self-care, saying, “Sometimes, it’s a change of mindset but yes, make sure you have good sleep, you demand that from your handlers. Make sure you’re fed well. Make sure you do talk therapy when you’re anxious about something.

“These are young girls. they’re going through self doubts, fears — acknowledge all of those things. Don’t run away but seek help. ‘Pag kailangan mo ng tulong, ‘wag kang mahiyang humingi ng tulong. ‘Yan ang sasabihin ko sa mga kabataan.”

Finally, she posed a question — one that every young artist today might find worth reflecting on: “But, of course, at the end of the day, what do you want in life?”

BINI recently kicked off their “Grand BINIverse” world tour with a sold-out concert at the Philippine Arena in Bocaue, Bulacan, becoming the first local act to do so.

This was followed by the release of their EP “BINIverse” which includes their newest hit song, “Blink Twice.”