Local health and wellness brand IAM Worldwide is set to welcome a new Hallyu star to its growing roster of brand ambassadors.

On its social media pages, the company released a teaser featuring an A-list South Korean celebrity, hinting at the word “HERO” as his trademark.

“Heroes are ordinary people who make themselves extraordinary. Watch out as a new HERO joins the IAM Worldwide family soon. #IAMReady #IAMWorldwide.” they wrote in a post.

Ahead of the grand reveal, IAM Worldwide kept the star’s identity under wraps while teasing fans with a silhouette of his physique and a snippet of his voice.

“I am ready. I AM Worldwide,” the Hallyu star declared in the teaser.

“Oh yownnn dami ng oppa! I’m so excited to see who the new hero is! I’ve been a fan of IAM Worldwide for a while now, and I love how they’re always pushing the boundaries of what’s possible. This new hero is definitely going to bring some fresh energy to the table!” a netizen expressed.

A fan who seemingly got a hint from the teaser video, commented, “BOSES PLANG KILALA KO NA TO!!! YESSSS!!! THANK YOU IAM Worldwide Corporation!!!🤩🤩🤩.”

“Known for captivating performances and a magnetic presence on and off-screen, the mystery figure seated with his back on camera is said to be perfectly aligned with the brand’s mission to promote a healthy lifestyle with its ‘Amazing’ product line,” the press release from IAM Worldwide stated.

Celebrity PR Agency PUBLICITYASIA first released a teaser image on instagram on March 17 at 12 noon.

“Annyeong, Philippines! A Hallyu A-lister with a killer smile and a passion for good health has recently joined the #IAMWorldwide family,” went the caption that accompanied a black and white image.

Aside from its Hallyu ambassadors, IAM Worldwide has also enlisted several renowned local celebrities.